I don’t think that it is new to have conferences in business today. Only the way in which they are held is slightly different. As far as factors go, conduct online is completely different than in person. I think this quote says it all, “Whatever rule you make, someone will eventually question it — even if it is “no rules at all”.” And like others said, the article talks about too much structure too soon which is another important factor. You need people in the conference who want to participate or else it is a waste. As with any rules, consequences also come and those consequences for breaking rules must be consistent and handled accordingly and in a timely manner. It is important to clearly define who is in charge and still have a good environment for discussion. I have had similar situations like this already in my military training so I feel confident in my leadership to lead such an activity.